Email marketing is imperative for the success of any ecommerce store. It is one of the easiest ways to monetize a website, and let customers know about you and your store from the core. While the route of email marketing is full of perks, there is another side of it which can bring you perils if overlooked incessantly. Online players often show concern regarding their emails being marked as spam. The situation becomes even more worse when their emails get dropped inside the Spam folder and customers feel suspicious about their security.
This is a frequent topic of discussion in Magento forums and among users who deal with sending emails to their targeted customers on a frequent basis. The thing is no legitimate email marketer wants to lose customers simply because their emails landed on “wrong” places such as spam folders. It is very important for any email marketer to make sure their emails, especially transactional emails, drop in the inbox only, in order to instill confidence among customers and build their loyalty. In this post, I will discuss how a spam filter ways and some effective ways to ensure zerospam emails for Magento.
How Spam Filter Works?
Whenever any server receives an email, and you have enabled the spam filter, it will scrutinize the incoming mail carefully on the basis of certain predefined parameters. Each parameter has a bearing upon the final spam rating which could be either positive or negative. Whatever the score an email receives, ultimately defines whether it should be treated as spammy or not.
SpamAssassin is a commonly used computer program, which gives 6.6 average rating to any email. If the final score is lower then the email will go to the inbox, otherwise it will go into the spam folder.
5 Effective Techniques to Ensure Your Mail is Not Getting Labeled as Spam
Firstly, make sure your server is configured properly, and DNS has all the necessary records. The email message you are intended to send is labeled with headers and MEME parts.
Following is a list of some techniques which you can implement to reduce the chances of your emails marked as spam.
1. Configure Server and IP Address
SPF DNS records
Firstly, make sure your domain SPF record is configured appropriately. SPF record is basically a TXT record that resides within your DNS and contains a list of all IPs and the names of hosting service providers. When an email is received, SPF record checks whether is it authentic or not.
Domain keys identified mails
A signature is added by your mail server to each outgoing message. The legitimacy of sender is examined by a reading public key which is located in the DNS records of your domain. DNS record contains all type of keys public, private, and signature. Using this method, you can minimize the chances of your emails treated as spam to a certain level.
SMTP servers are yet another robust solution available for Magento users. It can be either public or private mail server. Its single server is all enough to help you meet the needs of Magento based projects.
2. Deciding the Email Structure for Magento
Plain text apart
One major problem with Magento is that it lacks the ability to send the text part. It only sends HTML part, which plays a pivotal role in encouraging some spam filters to give such emails high score. You have to enter text part either manually or automatically.
Linelength quote printable
It’s basically a kind of encoding that is used in emails. It is based on RFC 2822 Specification under which each line must should include maximum 998 characters and minimum 70 characters. In Magento, the default linelength quote printable is 200 characters. However, this value can be modified depending upon your needs.
Use valid email HTML
Look for some efficient HTML developers and ask them to construct a simple and workable HTML page for you. Get rid of CSS, only a basic HTML and tables are all what you need to ensure a smooth email management.
3. Content Recommendations for Magento Emails
Focus on value
Get rid of anything that’s unnecessary only add content that brings some value to your customer. Be specific about the choice of words to wish to write to ensure engagement to occur.
Never use single images
It’s never been a good practice to use single images for emails as it sometimes perplex customers and they treat them as spam.
Don’t use link shortners
Link shortners come handy when it comes to about creating nice looking URLs, but in the email sphere, they are often treated as spams or untrusted resources. So, make sure you don’t use them.
4. Examine Your Emails
It is very crucial to test the overall structure of your email before sending them to customers. Following are some methods that you can use to detect the viability of your emails.
Third party service
You can hire any third party service to test your email under certain conditions. You can test them using some applications, or you can preview them on some platforms and devices such as desktops, mobiles, and tablets.
There are some famous email testing services out there. Some of them are Litmus and Putsmail, to name a few. These services can help you generate preview of your messages across multiple platforms and devices. They also test your email HTML code.
Take feedbacks from your team
Once you are done with the followup work and automatic testing of Magento mails. It is recommended to send it across your team members and ask them to provide their relevant feedbacks regarding the same.
5. Track the Repo of Your Mail Server
In addition to the tips mentioned above, it’s a good practice if you keep a check on the reliability of the mail server chosen by you. You can track its reputation in RBL blacklists and take necessary steps accordingly.
If a mail server is listed in RBL’s blacklists, then there are chances of your mails getting dropped to spam folders.
Dealing with comment spam is essential if you want to wish to get heard and recognized in the digital sphere. So, implement the above mentioned tips and avoid getting labeled as spam.