A portfolio plays a crucial role in any profession. Whether you are a painter, a developer, an artist, or a designer, a well-designed portfolio can dramatically boost your career. Unlike the traditional printed resumes, a portfolio not only includes work samples, but also comprises details like a brief introduction, type of work, how it is done, what’s the ultimate goal, to mention just a few.
You can create a personal brand via your portfolio to impress the recruiters or employer with whom you are eager to work. However, if you are a UX designer, I must say that it won’t be an easy pie to create an astonishing UX portfolio. One needs to consider a lot of factors to ensure a dynamic portfolio that represents your qualities in the best fashion.
To help you create a UX portfolio that can escalate the probability of getting you hired, here I have uncovered a list of key points for your consideration.
1. Keep Your Readers Engaged With Your Story
Representing your story in a legible and interactive fashion is as crucial as your story. There are several ways that can help you make your story more engaging and captivating. First of all, make it certain that your story is targeting your potential audience, who may be project managers, developers or designers. You can rivet your readers by embedding relevant visual elements and by keeping the story as precise as possible.
2. Include Use Case Studies
It is quite important for an employer to understand the caliber of a resource while hiring him. For this reason, they usually look for the process that you have implemented to solve business problems via your design. Thus, it is advisable to include Use Case studies to demonstrate your problem solving skills. While elucidating your design through a list of your previous projects, you must clearly state the problem upon which you worked, and how your design solution helped breakthrough that.
Ideally a use case study must cover four aspects. This includes,
- The Issue – Clearly state the reason behind your designing.
- Your Solution – What made you choose that solution?
- Customization – How you managed to personalize your solution to cater the best to your client’s need.
- Outputs – How your solution has helped the specific client? It is better to use business metrics here.
3. Be Honest
Most probably, the person who will be reviewing your portfolio will be a professional in the same field, or have experience in hiring UX designers. Thus, it won’t be hard for him to identify the exaggerated portfolios. This is why, it is recommended to never lie, and honestly state your roles and achievements in a project. If you have worked on a project that was accomplished by a collaborative team efforts, mention it accordingly and share how you helped your team attain the successful solution. In fact, it can be expected that employers or recruiters who are going to judge your portfolio will be well aware of all the possible complexities of the design process. Thus, lying to them and taking the credit for the complete project is not really going to help you.
4. Focus On Quality Rather Than Quantity
As it is obvious that one must include his work samples in his portfolio, it must be ensured that your chosen projects represent your quality work. Don’t go by the quantity, adding a plethora of projects won’t help you create an impression. However, including only a few projects that exquisitely showcase your UX design talent makes a viable choice. Moreover, it is also recommended to share the visuals of your work, while considering the other points like use cases, project details, etc. Since, you are seeking a job as a UX designer, make sure you prove your caliper by sharing insightful visual examples of your work.
5. Add Testimonials
You can build a trust on your portfolio, which is vitally important, by including social proofs. And, sharing your clients testimonials offer a great solution here. This is something that will enlighten your efforts and good work, and when it is done by someone else, it surely leaves a great impression on readers.
If you have built a good reputation with your clients, it won’t be hard to collect testimonials. Simply ask your clients to a leave a quick note or comment about your services, as you want to embrace them into your portfolio. Furthermore, if any of your work has won any notable recognition or award, you can mention that too in your portfolio. This kind of add-ons can prove to be valuable assets to your portfolio.
Creating a UX portfolio, that can leave a lasting impression (obviously positive one) on the viewers, can help you get hired in your dream company. You can impress your potential clients and generate a great revenue with a well-designed and rich portfolio. It is advisable to walk through the aforementioned checklist. Doing so will surely facilitate you deliver a worthwhile portfolio with a fair.